"Zoho is a Visionary in this Magic Quadrant. Zoho CRM is well-suited to support sales organizations of all sizes and segments; however, Zoho is more prevalent in SMB and midsize organizations, with emphasis in the technology, professional services, financial services, real estate and retail industries. Enhancements have been made to the product’s call transcriptions, emotion AI analysis and to Zoho’s AI assistant, Zia, which now offers better recommendations, churn predictions and customer journey tracking. Upcoming plans include the implementation of integrated ChatGPT prompts for better sales email generation and note-taking efficiency, use of customer and stakeholder data for forecasting, and a new module for partner life cycle management."